Deception/Pot Control

I like a check in postion here:
http://www.pokerhand.org/?1056528

Why?

FollowFanfare runs at 23/20. He's going to be calling me with all sorts of hands like 8's, 7's, and 10's. By checking the flop I control the size and really underrepresent my hand. Notice what he called me with at the end.